Torsdag d.08. oktober 2020
Kl. 10.00 – 12.00 

Online, webinar

Gratis for DI medlemmer

BEMÆRK! Webinaret vil blive afholdt på engelsk

Programmet er med forbehold for ændringer


Meet Yandex, Wildberries, Lego and Ecco 

Have you considered entering the Russian market? As one of the BRIC countries and with a capital 2½ hours flight from Copenhagen, Russia is within an arms length.

The Russian consumer has great demand for Danish products and the e-trade is increasing. Moscow and St. Petersburg are both large metros BUT a significant part of the Russian consumer is situated in the Tier 2 and 3 cities – cities that easily reaches millions in population. These are highly dependent on online business and services.

So, if you already have a setup in Russia or are considering exporting in directly from Denmark then tune in on our webinar on Russian e-commerce Thursday 8 October from 10.00-12.00.

Here you will here from experts with Russian e-commerce. You will hear from e-commerce platforms similar to our Amazon, Zalando and price runner, logistical companies and business cases from Lego and Ecco that has hands on experience with doing e-business in Russia.


10.00-10.05   Welcome and Intro by Mr. Ejvind Vøgg (5 min)

10.05-10.20   Company BNE Intellinews, Mr. Ben Aris (15 min)

  • Russian online savy
  • What drives the Russian demand
  • Challenges in the Russian e-trade

 10.20-10.35   Yandex, Mr. Manfred Schlosser, Head of Sales and Partnerships Europe (15 min)

  • Yandex is Russia’s largest e- platform, similar to Pricerunner with its own email service
  • Yandex is your gateway to Russia

10.35-10.50   Wildberries, (15 min) (TBD)

  • B2C from Denmakrk to Russia
  • Similar to Amazon and Zalando
  • Represents LEGO and Pandora

10.50-11.05   ICT Logistics A/S. Mr. Leif Midtgaard Pedersen, CEO (15 min)

  •  BTC from Denmark to Russia
  • Delivery to remote locations – time estimates
  • What/who are the typical consumers and products

11.05-11.20   Business case. LEGO. Ms. Daniela Cavinatto, Vice President Russia/CIS (15 min)

  • History and development in the market
  • Recent trends in consumer behavior
  • Pros and cons in the market

11.20-11.35   Business case. ECCO. Mr Marco Bossen, CFO Russia (15 min)

  • History and development in the market
  • Recent trends in consumer behavior
  • Pros and cons in the market

11:35 – 11.40  Danish Commercial Industries Federations (DCIF), Head of Digital Business, Mr. Tevin Lac (5 min)

  • Wrap up and input to SME doing export via online marketplaces

11.40-12.00   Q&A